Copywriting Services

copywriting services

Need a copywriter
for your marketing content or web copy that pops off the page?

Discover how I can add value to your business with the power of words!

SEO Blog Copywriting

Do you want high-quality SEO-driven content that converts readers into consumers?

If you lack the time from your already overflowing to-do list to write lengthy, informative posts or struggle to think of your next blog post idea, then call in some backup and outsource your content like a boss!

If you’re not publishing high-quality content on a regular basis, you’re missing out on a huge opportunity to increase traffic to your website and show potential customers the value you can bring to them.

SEO blog copywriting is designed to inform the reader with engaging copy and persuade and sell a product or service all while using SEO techniques that aim to get eyes on your business.

When you hire me as your SEO blog copywriter, you can do so with confidence as I have extensive experience in the industry and my goal for you is to deliver content that has a chance of ranking.

Together, we’ll grow your blog and business with high-quality, industry-specialised content that inspires your audience to take action!

My blog copywriting services include:

  • Extensive research on the content matter, brand, voice, products, and services. Plus, I’ll research your top competitors.
  • Keyword research and blog topic generation
  • Source and supply up to three premium images at no extra cost to you
  • Writing and formatting to the latest digital marketing practices
  • For mid-long-term clients, I deliver a content strategy
  • Efficient, friendly and professional communication with deadlines always met
  • Punchy polished and proofread content without the fluff!
  • Two revisions
  • Ensure blog post indexing
  • A consistent competitive fee based on each project, so there are no surprises
  • My six years of experience + additional agency experience
  • Full rights to the content. It’s yours for life!

 

 

 

 

Website Copywriting

website copywriting services

Struggling to find the right words that capture your unique brand?

First impressions matter!

When potential customers land on your website, whether that be on the ‘about’ or ‘services’ page, they don’t have time for lengthy reading.

They want to know how your product or service benefits them pronto!

If you want to capture your potential customer’s attention, having the right words convey your unique brand’s voice with as few selective words is a must-have.

A visually appealing website is essential, but if the words don’t entice your audience or deliver the effective information they need, you could lose out on opportunities.

If your website copy feels flat, I can help you create copy that clearly articulates and resonates with your brand.

My website copywriting services include:

  • Keywords that optimize your pages to help drive the right people and traffic to your website
  • An analysis of your top competitors to create your USP 
  • Capture your brand’s style and voice
  • If needed, I will work with your web developer to ensure your website follows sound SEO practices 
  • Catchy copy, headlines, slogans and more!
  • A competitive fee based on each page and the extent of the content

 

Additional Services

Content uploaded to your CMS

I will upload the content to your CMS. There I will write the meta description, add a social media image, crunch and size the images accordingly, apply alt tags, use correct headings and ensure everything is ready for when you publish and promote.

This service ensures all the SEO boxes are ticked, which provides you with a higher chance of ranking on Google search results.

BONUS! This service also provides you with Facebook copy and appropriate hashtags to share with your sparkly new post.

Website review

If you have already launched your website but think it may need a little makeover with some foxy and fabulous copy then a website review may be all you need.

During the review, I will not only look at your current copy and what can be done differently, but I will check to see if your website is SEO optimized.

I can also help with writing your bio, catchy headlines, slogans or social media copy.

Process

copywriting services process

Strategy first – content 2nd

A part of my value to you as a copywriter is making your job as easy as possible, which goes beyond creating compelling content.

A content marketing strategy designed with purpose plays a significant role in the overall success of your business. The strategy is created to give value to your target audience with the goal of selling them a product or service they will benefit from.

For my mid-long-term clients, I develop a solid content strategy that helps attract new customers and leads while promoting an online presence on Google.

Before I write a word, we will go over the following:

Target audience

The first important step is to identify and understand your potential customers. What are they interested in? What problem will you be solving for them? What language do they respond to?

Your target audience will influence the style and tone of copy I produce that will be created to lead them to take action.

What’s your unique selling point?

What makes you different from your competitors? Do you have a unique brand voice? Do you have a trustworthy brand, a unique or personal story behind your business or a product with an edge that needs highlighting?

How frequently do you want to publish?

Incorporating content marketing helps you ahead of the game compared to those who don’t.

Whether you publish weekly, bi-weekly, or monthly will depend on your type of content. A consistent publishing plan ensures you don’t fall behind, allows customers to regularly anticipate new releases, and improves Google search rankings.

Call to action

What’s your goal and how would you like customers to respond to your content? Simply providing content that customers enjoy is not enough. Do you want them to…

  • Subscribe?
  • Download?
  • Purchase your product or service?
  • Vote?

From there, I will:

  • Research keywords and brainstorm ideas
  • Research content and any competitors
  • Create outlines
  • Write content while optimising SEO

Once the final draft is completed, I send it over to you for approval.

I hand it over upon approval, or I can upload the content to your CMS and prepare it for publishing and promotions.
Once everything is completed, we will repeat the process every month with minimal effort needed on your end.

Content audit

Every quarter I will perform a content audit – an analysis of the data from your inventory that helps us evaluate the top-ranking posts and what we could do differently. Then I will come up with a content plan and discuss any themes and keywords with you that will guide our strategy for the next three months.

For more information visit the FAQ page.

Packages

copywriting packages

Evergreen content creation is a solid investment in the future growth of your business. My ongoing blog retainers start at $499.00 NZD per blog article. Clients that need more than 1 article per month receive a discounted package.

For website copy, rates vary depending on the complexity and how many pages are needed.

Contact me today to personalize your package, get a quote or request writing samples.

Your website is the online home of your business and your brand’s most important asset. Therefore it’s worth investing the time and money to get it right. Work with a professional copywriter you can trust!

What are you waiting for? If you have a message, product or service that you know your target audience will love, then Let’s get to work!

Emmy Walker writing services

Let’s get to work!

Verified by MonsterInsights