There are incredible writers out there producing read-worthy content every day.
However, if they’re not using SEO copywriting techniques, then the chances of anybody reading the material are slim. (trust me, I used to be one of them).
If you’re in business, you need eyes on your online content. But not just any old content.
You need specialised content that has a chance of ranking on Google’s search engines.
That’s where SEO copywriting come in.
But what exactly does an SEO copywriter do? More importantly, how can they add value to your business?
Keep reading to find out!
What is the difference between content and SEO copywriting?
Copywriters and content writers both use the artistry of words for the businesses they write for.
A copywriter produces content that is generally shorter and is written with the goal of selling a product or service which will end in a call to action.
Copywriters produce blog posts, landing and website pages, along with social media copy, email marketing content, brochures, product pages and many others.
A content writer will produce content to inform, educate, or entertain. Their articles can be longer and will usually contribute to a long-term strategy.
An SEO copywriter can incorporate all of the above! The difference is they will be specialized in creating content optimized for search engine visibility.
They are not only required to create catchy copy designed to convert a reader but also to have the skill sets and knowledge to boost their client’s online presence.
Ultimately, if the goal is to increase your site traffic and get your message out to the world, then all forms of online writing should incorporate SEO.
How does an SEO copywriter increase your online presence?
SEO copywriters are creative, versatile, quick thinkers, skilful and intuitive professionals. They also incorporate the following for effective results.
Content strategy
Before a copywriter puts pen to the paper, (or finger’s to the keyboard), they will formulate a content plan that includes getting to know your business.
What makes you stand out? Who is your audience? Who are your competitors? How many times a month do you want to publish? How do you want to paint your brand? Do you want your audience to buy a product or service, sign up for your newsletter or follow your socials?
Keyword research
A SEO copywriter will conduct keyword research and decide what keywords will be aimed to rank for. This is a vital step that will guide the copywriter’s content. The keywords will be relevant to the intention of the article and may include keywords with high and low competition.
Proper keyword research also consists of looking into the searcher’s intent. What are they looking for? Are they looking to buy or looking for information before they buy?
Long-tail keywords and related keyword phrases will also be looked into.
Headlines and meta descriptions
You may have epic content that readers will love, but without an enticing blog post headline and meta description, no one is going to click on your post.
A low click will result in lower chances of successfully ranking on Google.
By writing hook-grabbing headlines and persuasive meta descriptions that also include your target keywords, you can improve the chances that your content will rank for those terms.
Effective SEO copywriting get’s straight to the point with clear and direct content without the fluff.
In addition, they will also :
- Write the alt tags
- Incorporate the correct head tags for an easy read
- Structure the post with short sentences and paragraphs
- Write an enticing introduction
- Use storytelling and creative skills to evoke emotion and inspire action
- Conduct extensive research
- Brainstorm topic ideas
- Source and resize images
- Work with multiple clients
- Fact check
- Proofread
Why invest in SEO copywriting?
The role of an SEO copywriter might not sound like the most glamorous role. But in my humble opinion, copywriters are underrated.
Why?
Because when it comes to marketing your business – the business you have worked so hard for – there is no doubt a copywriter who has knowledge about SEO can significantly impact the image and reputation of a company or brand by using the magic of words.
Professional copywriters of any kind know that words can cast spells on their readers. With the right combination, words can invoke emotion, inform, entertain or inspire action.
A business owner wears many hats, and time is valuable. However, if writing is not your forte, the best thing to do is outsource that vital task to a copywriter who will get the job done right.
Plus, copywriters see things you can’t.
You’ll have more time to work on other areas of your business without you having to spend a lot of time learning a new craft.
What are the benefits of an SEO copywriter?
The benefits of SEO copywriting include:
- Increasing organic rankings in Google, Yahoo, and Bing
- Showcase your unique business brand in your voice
- Create more trust in your audience by providing high-quality content visitors are searching for
- Convince more readers to take a specific action
- Convert more visitors into active buyers
- Gain their expertise and knowledge
- Content that provides long-lasting value while generating passive leads
- A tailored service to your specific needs
- Save you time
Stand out of the crowd with professional SEO copywriting
Your business needs to tell a story, showcase your brand, and convert a specific audience into consuming whatever fabulous product or service you have to offer.
The best way to achieve this is by investing in SEO copywriting services.
Working with a copywriter is great, but working with one that implements SEO is even better!
Increase your chances of making sales while building an engaging audience with content tailored to your business needs.
After all, the right choice of words can be the difference between making a sale or sending a customer to your competition.
If you’re looking to add value to your business and writing isn’t your strength, then working with a writer who incorporates SEO copywriting may be one of the best business investments you make that can pay for itself.
I work with women-led businesses and provide high-quality content designed to get the attention my clients deserve.
Visit my services page or contact me today for a friendly chat and discover how I can help boost your business.
Author
B2C Copywriter and SEO Strategist
